It’s basically LinkedIn Premium Business Premium. Sales Navigator is another paid-for tier of LinkedIn. It helps users to grow and nurture their network. It’s aimed towards business professionals who simply want to get more out of LinkedIn offering less restricted access to LinkedIn’s business community. LinkedIn Premium Business is a paid-for tier of LinkedIn. But if all the best things in life were free, we would all be skint. LinkedIn Premium Businessįamily, friends, sunsets - some of the best things in life are free. For B2B businesses, it’s a landing page for potential customers, a place to flaunt industry expertise, and a bottomless well of potential customers and employees.Įvery B2B business needs a LinkedIn. For your average Joe, LinkedIn is a virtual CV and a database of white collar job vacancies to land a dream career. We don’t post statuses, we offer valuable content. Now, instead of sending a friend request we make ‘business connections’. The thing that sets LinkedIn apart is that it is made for business people. Like Facebook, Twitter, Instagram, and all the other social networks out there, it was built on the premise of connecting friends, posting updates, and sharing and liking content. It’s the starting point of your journey up the LinkedIn ladder. LinkedIn Basic is exactly what you expect it to be. Strap yourselves in, business fans, this one is going right to the final bell. But, with so many subscription options and so much functionality, it can be difficult to know which plan best suits your B2B business. Here and now, if you are looking to hire generational talent, find and nurture leads, or simply build your online business profile, then LinkedIn is the tool to do it with. The days of LinkedIn being just another social network are behind us. LinkedIn a one-stop shop for the world’s professionals an omnirelevant database of who’s hot and who’s not in the business world.
If your LinkedIn marketing and PR campaigns are limited to your own personal profile, it’s time to pull your socks up. LinkedIn Basic, Business Premium, and Sales Navigator are fighting it out to win our affections.
Ladies and gentlemen boys and girls of the B2B business world, it’s the one we’ve all been waiting for.
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